BA in Marketing – MQF 6, 180 ECTS

Key Information

	Campus		Level		Format
	Global College Malta		Degree		On Campus
	Duration		Pace		Fees
	36 months		Full Time		€ 12,150 (over 3 years)
	Application Deadline		Start Date		Assessment
	March/July/Sept 24		Oct 2023 / March 2024		Assignments

About this Course

This is an Accredited Course by the Malta Further & Higher Education Authority (MFHEA), at MQF/EQF Level 6, with 180 ECTS.

The Global College Malta BA in Marketing programme will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

The BA in Marketing programme explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Learning Outcomes

By the end of the Bachelor of Arts in Marketing programme, the learner will be able to:

• Demonstrate advanced understanding of themes in business and management
• Demonstrate advanced skills in being able to identify and conceptualise the critical factors involved in management activities and be able to critically review existing evidence in order to support an interpretation
• Work highly effectively in teams, demonstrating excellent interpersonal skills and the ability to function with sensitivity and productively when working with others
• Demonstrate advanced understanding of business challenges with the help of the application of the learner’s acquired knowledge and skills
• Explore and critically test to a high level a range of viable solutions and, from this analysis, propose innovative strategies based on their research findings and knowledge
• Research, evaluate, interpret, discuss and source a wide range of scholarly material in relation to management issues
• Demonstrate advanced and critical awareness of globalisation and the importance of cultural insight in management and business
• Demonstrate lifelong learning skills such as effective time-management, strong and positive group working, good communication skills, effective planning and leadership skills.

Awarding Body

This qualification is awarded by Global College Malta. This qualification is accredited by the Malta Further and Higher Education Authority. MFHEA deems this BA in Management with Marketing to be at MQF/EQF Level 6 with 180 ECTS in the Malta Qualifications Framework and the European Qualifications Framework for lifelong learning.

Entry Requirements

Applicants should hold:

• A minimum of a Maltese matriculation certificate (or equivalent qualifications),
• Two subjects at an advanced level
• Three other subjects at an intermediate level and Systems of Knowledge,
• and a pass at Grade 5 or better in the English Language Secondary Education Certificate.

If the prospective student is not in possession of a secondary education certificate in English, they may be asked by the College to demonstrate their English Language competence. Alternatively, a prospective student can be admitted with three subjects at Advanced Level (MQF 4) (or equivalent qualifications), and a pass at Grade 5 or better in the English Language Secondary Education Certificate The entry criteria for the College’s Bachelor of Arts in Marketing is designed to offer a number of entry routes, so that each applicant’s previously certificated academic qualifications, prior learning experience and experiential skills can be taken fully into account when determining whether an offer of a place to study can be made. If an applicant does not meet the above entry requirements, you are encouraged to contact the Academy for an interview.

Assessment Mode

The assessment strategy for the module is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. The summative assessments for this module consist of:

1. An in-semester test and a final examination.
2. The in-semester test (25% of the final module mark) lasts for 90 minutes and is a mix of multiple-choice and open-ended questions.

The final two-hour examination (75% of final mark) consists of four multi-part questions, two of which should be answered. It is designed to reflect the learning outcomes.

Language of Instruction & Delivery Mode

This programme will be delivered in English in our Campus in SmartCity in Kalkara. The course will be delivered through a flexible combination of modern face-to-face lectures, webinars, seminars and discussion forums, tutorials, group work, case studies, guest speakers, organisational visits and independent study.

Course Funding Schemes

This course is eligible for individual funding through these schemes: GET QUALIFIED SCHEME Candidates can benefit from a 70% rebate of the course fee via tax credits. Learn more about this scheme