Key Information
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Campus |  |
Level |  |
Format |
| GBS Malta | Masters | On Campus | |||
 |
Duration |  |
Pace |  |
Fees |
| 12 Months | Full Time | € 7,000 | |||
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Application Deadline |  |
Start Date |  |
Assessment |
| Jan/March/Sept 24 | Feb/April/Oct 24 | Assignments |
About this Course
This is an Accredited Course by the Malta Further & Higher Education Authority (MFHEA), at MQF/EQF Level 7, with 90 ECTS.
The Master’s in Marketing and Brand Management provides you with the skills and practical experience that organisations need in an ever-changing business environment. Course participants develop into well-rounded marketing practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience. This course is designed to take your marketing, brand management expertise to the next level. You will have the opportunity to build a wider professional network, helping you to grow in your expertise and insights across emerging marketing and brand management topics.
Learning Outcomes
By the end of the MA Marketing and Brand Management programme the learner will have:
- An extensive understanding of the role of marketing, and within this, the role of brand management in relation to a range of organisational environments and business practices
- An ability to analyse the theories and practices in marketing and brand management, and place these in broader conceptual, social, economic and political contexts
- A critical awareness of the relevant knowledge in the areas of marketing and brand management, and the ability to synthesise and apply this knowledge to a range of complex marketing and branding problems
- A comprehensive understanding of current key global issues such as ethics, sustainability, and social responsibility in relation to their intersection with evolving marketing and brand management theories and practices
- An ability to conduct research and enquiry into business, management, and marketing issues, either individually or as part of a team, through research design, the collection and analysis of qualitative and quantitative data, synthesis, reporting and evaluation
Awarding Body
This qualification is awarded by Bath Spa University (BSU).
This qualification is accredited by the Malta Further and Higher Education Authority.
MFHEA deems this Masters in Marketing and Brand Management to be at MQF/EQF Level 7 with 90 ECTS in the Malta Qualifications Framework and the European Qualifications Framework for lifelong learning.
Entry Requirements
Applicants should hold:
- A good Honours degree in business, marketing or a related subject.
- An accepted English language test must be taken within 2 years of your start date.
If an applicant does not meet the above entry requirements, you are encouraged to contact the Academy for an interview.
Assessment Mode
You’ll be assessed by a variety of methods that may include:
- Reports on work-based assignments
- Research project reports
- Portfolios
- Reflective learning and work-experience journals
- Reviews
- Proposal papers for projects
- Funding or events
- Business plans or strategy documents
- Project progress reports
- Project evaluations
- Presentations
- Essays
- Exams
You’ll be required to work in their own time to complete research, homework tasks or group work. Self-study is vital to their success on this course and lecturers will provide guidance on how best to approach this throughout the study period. Assessment methods at GBS are reviewed annually and may be updated based on student feedback, to suit content or based upon feedback from an External Examiner. An External Examiner is an independent academic expert from an external Higher Education Institution that acts as a safeguard to academic assessment standards.
Language of Instruction & Delivery Mode
This programme will be delivered in English in our Campus in St. Julians.
The course will be delivered through a flexible combination of modern face-to-face lectures, webinars, seminars and discussion forums, tutorials, group work, case studies, guest speakers, organisational visits and independent study.
Course Funding Schemes
This course is eligible for individual funding through these schemes: GET QUALIFIED SCHEME Candidates can benefit from a 70% rebate of the course fee via tax credits. Learn more about this scheme
