Key Information

	Campus		Level		Format
	Ice Malta		Diploma		Live Online
	Duration		Pace		Fees
	10 Weeks		Part Time		€ 1,895
	Application Deadline		Start Date		Assessment
	April 2024		April 2024		Computer Based Exam

About this Course

This is an Accredited Course by the Malta Further & Higher Education Authority (MFHEA), at MQF/EQF Level 5. Designed and developed by industry giants such as Google, Microsoft and Facebook, this certification delivers best current practice, theory and applied practical skills in digital and is recognised and respected by all industries globally. Become a leader in your industry, master digital.

Learning Outcomes

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business. The Professional Diploma in Digital Marketing will enable you to:

• Conduct digital research, set business objectives for campaigns and develop a targeted digital marketing strategy.
• Build and publish a well-designed and high performing and optimized website aligned to your business goals.
• Create and curate compelling and innovative content that drives ROI.
• Set up, optimize, create, execute and report on organic and paid ad campaigns on Facebook, Twitter, Linkedin, Instagram & Snapchat.
• Boost your website’s organic ranking by optimizing technical on-page and off-page elements.
• Create and manage paid search campaigns in Google Ads and use Google Analytics to measure performance.
• Use Google Ads to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance.
• Design effective emails that generate leads, retain customers and inspire evangelists.
• Set goals for your business and website, and understand how analytics tools are used to help measurement.
• Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities.

Awarding Body

This qualification is awarded by Institute of Computer Education (ICE Malta). This qualification is accredited by the Malta Further and Higher Education Authority. MFHEA deems this Professional Diploma in Digital Marketing to be at MQF/EQF Level 5  in the Malta Qualifications Framework and the European Qualifications Framework for lifelong learning. The Professional Diploma in Digital Marketing is credit-rated by the Scottish Qualifications Authority (SQA) at SCQF Level 8.

Applicants should hold:

• Good Knowledge of English

If an applicant does not meet the above entry requirements, you are encouraged to contact the Academy for an interview.

Assessment Mode

Upon completion of the 10 modules of the Professional Diploma in Digital Marketing all students are required to take one computer-based exam which will assess their knowledge of the course. The exam is 120 minutes long (2 Hours) and consists of a total of 120 questions. The passing score for this exam is 60%. All candidates may take the computer-based examination up to three times. A range of different question item formats are used within the Professional Diploma in Digital Marketing (Syllabus Version 9.0) as follows:

• Multiple Choice Questions (MCQ)
• Image supported Multiple Choice Question (MCQ)
• ‘Matching’ or Drag and Drop Question
• ‘Hot Spot’ Question

Language of Instruction & Delivery Mode

This programme will be delivered in English.

Course Funding Schemes

This course is eligible for individual funding through these schemes: GET QUALIFIED SCHEME Candidates can benefit from a 70% rebate of the course fee via tax credits. Learn more about this scheme